Launched in 2000, the Watershed Watch Campaign is a multi-year outreach campaign designed to increase the public's awareness of watersheds and the resource value of local creeks, ultimately leading to behavior change.  The Campaign educates residents on urban runoff issues including pollution prevention and pollutants of concern (e.g.: pesticides, mercury, heavy metals and trash).

The campaign follows a "partnership" approach and coordinates its outreach with media, businesses and community organizations.  These organizations help augment Campaign messages and reach through their newsletters, websites, distribution of educational brochures and flyers, and by offering incentives to people practicing the desired pollution prevention behavior.